Trainer Nation Workshop

Exclusively at Vertex Fitness, Sunday, Nov. 12


Internationally renowned Trainer Nation Workshop by Edward L. Gober partners with the Main Line’s Best-Selling Author and Fitness Expert, Dwayne Wimmer of Vertex Fitness in Bryn Mawr, PA for TWO EXCLUSIVE PERSONAL TRAINING CONTINUED EDUCATION SESSIONS on SUNDAY, NOVEMBER 12 from 10am-3pm. This exclusive one-day accredited program for personal trainers looking to strengthen their fitness acumen, better serve their clients, and grow their business is making a one-time special appearance in the Philadelphia area at the premiere Personal Training studio on the Main Line, Vertex Fitness.


A Special “Early Bird” Rate of $175

Available through Monday, October 16.

Registration following this date is $225 per person.  

Purchase tickets now and save!


Edward L. Gober, Presenter & Special Guest

From personal trainer to fitness manager, health club owner to high level executive, Edward L. Gober has been a proactive leader supporting individual personal trainers, small business operators, and large corporate contacts to create performance driven and service oriented organizations.

In addition to teaming with global brands such as Equinox, Edward served as Vice President of Personal Training for the New York Health and Racquet Club in New York City.

A keynote presenter at events such as IHRSA, Club Industry, Forum Club, and executive innovation think tank Rex Roundtables, Edward’s insight on strategic sales management and organizational framework design have made him a sought after advisor to resurrect financially challenged operations as well as those attempting to enter a growth phase with their business.

Edward provides private equity firms, hedge funds and strategy consultants with the information necessary to understand the value of their investment opportunities- within the health and wellness space.

Edward has been appointed as Advisor Council to the President at the International Sports Science Association for 2018-2023.



Trainer Nation Workshop – an exclusive one-day continued education program for personal trainers on Sunday November 12th, 10am-3pm at Vertex Fitness in Bryn Mawr includes the following break out sessions and credits:

Trainer Nation Workshop – Session One:  


The characteristics and degree of value lives in the mind of the prospect.
Personal trainers must strategically position their services to align with the psychological elements of value in order to capture an initial purchase and continued consumer loyalty.

Learning Objectives:

– Capture new and renewal revenue addressing the four components of value

– Identify strategies to manage the subdivisions of the value equation

– Abandon features, benefits, and price driven presentations to increase sales


Trainer Nation Workshop – Session Two:


Mapping the retail sales process to align with the psychology of a prospective client is critical to increase membership sales and personal training client count.
Extend the membership lifespan through integration into your service categories by properly managing the purchaser’s journey from pre-qualification, to consideration, and beyond subscription.

Learning Objectives:

– Understanding the prospect buying cycle

– Supplemental sales strategies for the retail sales process

– Engagement levers within the qualifying interview

– Manage post purchase consumer behavior



– Personal Trainers

– Membership Sales Consultants

– Regional and Club Level Management

– Single and Multi-Unit Ownership and Operator



ISSA:   8.0
NCSF: 2.50
NFPT:  2.25
NAFC: .80
Petitions accepted by all other agencies.



Vertex Fitness Personal Training Studio
931 W Lancaster Ave, Second Floor – (Above Skirt)
Bryn Mawr, PA 19010



Sunday, November 12
10:00am -3:00pm
Includes lecture, practical experience, and questions & answers



Early registration special of $175 per person available until 12am, EST on Monday, October 16.
Registration thereafter is $225 until 12am, EST, Tuesday, October 31.

Purchase tickets now and save!



Request a complimentary first session at Vertex Fitness, Voted the BEST Personal Training Studio on the Main Line
Click HERE and we will schedule a session to try it yourself

Complimentary First Workout Session

Complimentary first Training Best Main Line Peronal Training